Cookie Policy

As of: December 2025

1. General Information

This cookie policy explains which cookies and comparable technologies are used on the website klarbefund.de and for what purposes. Cookies are small text files that are stored on users' end devices. In addition to cookies, comparable technologies such as Local Storage, pixels, or scripts may also be used. The use of technically non-essential cookies and technologies is based exclusively on express consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG.

2. Cookie Categories

The following categories of cookies and similar technologies are used on klarbefund.de:

2.1 Essential Cookies

Essential cookies are required to ensure the basic operation of the website. They enable security-related functions in particular, login to the user account, and stable provision of the website. These cookies cannot be disabled because the website does not function properly without them.

2.2 Statistics Cookies

Statistics cookies allow us to anonymously evaluate the use of the website in order to improve content, user guidance, and technical stability.

Technology used: Google Analytics 4

2.3 Marketing Cookies

Marketing cookies are used to measure conversions and optimize marketing and advertising measures. Pseudonymous usage profiles may be created in the process.

Technologies used:

  • Google Ads (Conversion Tracking)
  • Microsoft Advertising (Universal Event Tracking – UET)
  • ggf. Microsoft Clarity

3. Technical Reach Measurement (without Cookies)

We use Vercel Analytics to technically monitor the stability, performance, and utilization of the website. Only aggregated, non-personal usage data is processed. No cookies are stored, individual users are not re-identified, and no profiling takes place.

4. Google Consent Mode

We use Google Consent Mode to control Google services depending on users' consent status. Without consent, no cookies are set and no personal data is stored. Only after consent are the respective functions of Google Analytics 4 and Google Ads fully activated.

5. Storage Duration

The storage duration of cookies depends on the respective category and the service used: Session cookies are automatically deleted after closing the browser. Persistent cookies remain stored for a defined period or until manually deleted. Further information on storage duration can be found in the privacy notices of the respective providers.

6. Consent and Withdrawal

Consent to the use of statistics and marketing cookies is voluntary and can be revoked or adjusted at any time with effect for the future. Revocation is possible at any time via the cookie settings on the website. Revocation does not affect the lawfulness of processing carried out up to the point of revocation.

7. Changes to this Cookie Policy

We reserve the right to adapt this cookie policy to adjust it to changed legal requirements or technical developments. The version published at the time of the visit shall apply.